I worked on Johnson Automotive Group's Marketing Team designing print and digital for their 8 dealerships, including Lexus, Maserati, Porsche, Hyundai, Subaru Honda, & Fiat. My goals were to advertise the elite vehicles that were available, but also increase brand recognition for Johnson Automotive.
My tasks included designing full page Walter Magazine advertisements for Lexus, Hyundai and Maserati, website asset creation, display advertising, point-of-purchase material creation and installation, creating and delivering various email campaigns, and campaign design following the national brands. I was required to adhere to the different branding guidelines for each of the different vehicle providers, but also create captivating designs that would get the attention of potential buyers.
Client:
Johnson Automotive
Date:
2015
Website:
Task:
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